Watch NOW on your Amazon Fire TV Stick*

Simply choose the membership you need, sign up, and start streaming

*Discover the compatible Amazon devices here


Game of Thrones

Game of Thrones

Stream every episode


  • The latest shows – from gripping dramas to comedies and more
  • Award-winning Sky Originals and exclusives
  • Watch on over 60 compatible devices and download shows to enjoy offline


The Equalizer 3

The Equalizer 3



  • New premieres and all-time classics
  • Exclusive Sky Original movies
  • Watch on over 60 compatible devices and download movies to enjoy offline

Big night in? Boost it with Full HD, ad-free streaming and Surround Sound on up to 3 devices at once.

Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details



  • Stream all 12 Sky Sports channels live on over 60 compatible devices
  • On-demand shows and highlights
  • Watch for 24 hours with a Day Membership or longer with a Month Membership
Stream Sky Sports live
Stream live

More ways to join

Hayu Membership

£4.99 a month

Reality TV fresh from the US.

New Hayu members. Hayu Membership auto-renews at £4.99 a month after 7 day free trial, unless cancelled. Cancel anytime.

The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved.

Why NOW?

Download and watch

Never miss out. Download movies, shows and sports straight to your smartphone – and even watch offline.

3 streams at once

Watch brilliant entertainment on 3 different screens when you upgrade to Boost.

Brilliant entertainment

Watch the world’s best shows, movies and sports.

Stream anywhere

Choose Smart TV, app, console or desktop.

Ready to join in?

No commitment. Cancel anytime.

Frequently asked questions

NOW brings you a world of brilliant entertainment, straight to your screen. As a member, you can enjoy the latest movies, unmissable dramas, epic kids shows and the world-class live sports.

Choose the membership that’s right for you and change it whenever you want – all without a contract.

You can watch NOW on over 60 different devices, including selected smart TVs, smartphones, PC or Mac, plus PS4/PS5™, Xbox One & Xbox Series X/S consoles.

Watch online at or download the app to watch on your smartphone, smart TV or games console.

See our full list of compatible devices here.

You'll need:

1. A NOW account, with one of the following:

2. A minimum download speed of:

  • Broadband - 2.5Mbps
  • 3G or 4G - 180Kbps

Learn more on accessing NOW on a specific device here.

The NOW app is compatible on the following Amazon devices:

  • Fire TV Stick Lite - 1st Gen (2020)
  • Fire TV Stick - 3rd Gen (2020)
  • Fire TV Stick - 2nd Gen (2016-2019)
  • Fire TV Stick - Basic Edition (2017)
  • Fire TV Stick 4K - 1st Gen (2018)
  • Fire TV Edition - JVC Smart HD/FHD (2020)
  • Fire TV Cube - 2nd Gen (2019)
  • Fire TV Edition - JVC 4K (2019)

We don’t want to see you leave, but if you have to, we’ve made it easy for you to cancel your Membership and come back to us whenever you want.

I want to cancel a Cinema, Entertainment, hayu or Sports Month Membership

Step 1: Select My Account and then My Membership. You might need to enter your username and password.
Step 2: Select Cancel next to the Membership you don’t want any more and follow the onscreen steps.
Step 3: Once your Membership is cancelled, you’ll see the confirmation message below, and get a confirmation email within three hours.
You’ll be able to keep watching until the date your next payment is due.

I want to cancel a Sports Day Membership

You can only cancel a Day Membership that has been bought in the last 14 days and not activated. To cancel a Day Membership you’ll need to contact us, and speak to one of our advisors.

If you’re an Apple TV customer without a NOW account, you’ll need to go to Apple to cancel your Sports Membership.

I want to cancel more than one Membership or account

If you have any other Membership on your account you’ll need to cancel each of them individually. If you have more than one NOW account, you’ll need to sign in to each account to cancel any Membership you no longer want to use.

I want to cancel NOW Broadband

If you want to find out more about cancelling your NOW Broadband, click here.

Full HD: Watch all 11 Sky Sports channels, plus selected shows and movies, in 1080p video quality instead of the usual 720. Enjoy smoother sporting action on Sky Sports at 50 frames per second (except on Xbox One and LG TV).

Surround Sound: Got a surround sound speaker system or soundbar? Feel all the drama with Dolby Digital 5.1.

3 devices: Stream on 3 devices at once instead of 1 – on your big screen or mobile device.

Boost requires internet speeds of 12Mbps or more to stream in 1080p

Available on selected content and devices. See here for more information.