New Cinema, Entertainment and Boost customers. After your 7 day free trials, membership auto-renew monthly at; £9.99 Cinema; £9.99 Entertainment; £5 NOW Boost, unless cancelled. Cancel anytime. Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. Entertainment and Cinema 7 day free trials available until 23:59 on 11 August.