How NOW TV works

What is NOW TV, how to get started and how to watch.

Choose your Pass

Simply choose the Passes you need. You can mix and match your TV

Sign up

Create your NOW TV account to get started

Start streaming

Watch instantly online with our apps or stream to your Smart TV

Whatever you're in the mood for.
Discover the perfect NOW TV Pass.

Entertainment Pass

Watch over 300 box sets on demand, exclusive Sky Originals, US comedies and the very best HBO dramas.

Sky Cinema Pass

Access 1000s of movies on demand and watch live Sky Cinema channels. Plus get a brand new premiere every day.

Sky Sports Pass

Watch all 11 live Sky Sports channels live including Sky Sports Premier League, Sky Sports Football and Main Event.

Kids Pass

Keep kids of all ages entertained with 1000+ of ad-free episodes including 6 channels you won't find on Freeview.

hayu Pass

Watch new seasons of the best new reality TV shows, plus over 5000 episodes all fresh from the US.

NOW TV Boost

Add Boost to NOW TV Passes for full 1080p HD, Dolby 5.1 Surround Sound and 3 streams at the same time

Big or small. Watch on your favourite device


The easiest way to watch NOW TV... and more.

Turn your TV into a Smart TV and enjoy your NOW TV Passes on the big screen. Plus you can use your Smart Stick to access Netflix, BBC iPlayer, ITV Hub, 4OD and many more apps*.

*Some apps (such as Spotify, Netflix and Sky Store) cost extra

Or stream NOW TV on our supported devices


Amazon Fire TV Stick


Selected Samsung Smart TVs


Selected LG Smart TVs



Xbox One

PS4 & PS5

Xbox One

Xbox One & Series X/S

Apple TV

Apple TV

Sony TV

Selected Sony Android TVs



Apple iOS




PC and Mac Desktop player

Mac & PC

Find out more about our supported devices in the Help Centre

Why choose NOW TV?

No contract

Whether it's movies, TV or sport - simply select the pass - or passes - you need.

Stream anywhere

Whether it's our app, desktop player, console or Smart TV - we've got you covered.

Cancel anytime

Stay in control and dip in and out of your passes whenever you like.

Connect your devices

Share NOW TV with all the family by connecting 6 devices to one account

Watch 2 at the same time

Watch two shows, movies or matches at the same time on different devices

Download and watch

On the go? No problem. Download shows and movies straight to your mobile device

Ready to try NOW TV?

No commitment. Cancel anytime.