How NOW works

What is NOW, how to get started and how to watch

Choose your membership

You can mix and match your TV

Sign up

Create your NOW account to get started

Start streaming

Watch instantly online with our apps or on your favourite device

Whatever you're in the mood for

Discover your perfect NOW Membership

Entertainment Membership

Discover unmissable shows on demand, exclusive Sky Originals, US comedies, kids TV and the very best HBO dramas.

Cinema Membership

Stream the latest blockbusters, Sky Originals and timeless classics plus watch a brand new premiere every day.

Sports Membership

Stream all 11 live Sky Sports channels live including Sky Sports Premier League, Sky Sports F1 and Main Event.

hayu Membership

Watch new seasons of the best new reality TV shows, plus over 8000 episodes all fresh from the US.

NOW Boost

Boost your experience with ad-free* streaming, Full HD* and Surround Sound on up to 3 devices at once.

*HD available on selected content and devices only. Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details.

Stream NOW on your favourite devices


Amazon Fire TV Stick


Selected Samsung Smart TVs


Selected LG Smart TVs



Xbox One

PS4 & PS5

Xbox One

Xbox One & Series X/S

Apple TV

Apple TV

Sony TV

Selected Sony Android TVs



Apple iOS




PC and Mac Desktop player

Mac & PC

Find out more about our supported devices in the Help Centre

Why NOW?

No contract

Stay in control and watch brilliant entertainment with no contract - cancel anytime.

Stream anywhere

Via app, desktop, console or smart TV.

Cancel anytime

You're in control of your membership.

Connect your devices

Share with the family by connecting 6 devices to one account.

Download and watch

On the go? No problem. Download shows and movies straight to your mobile device.

Ready to join NOW?