Watch NOW TV on Apple TV and stream movies, tv shows and live sport

Stream NOW on your Apple TV*

Simply choose the membership you need, sign up, and start streaming.

Choose your membership

*Apple TV generation 1,2 & 3 not supported

Unmissable offers

ENTERTAINMENT & CINEMA MEMBERSHIP | 50% OFF

Succession S3

Streaming weekly

ENTERTAINMENT & CINEMA+ BOOST FREE TRIAL

£9.99 for 1 month.
Includes a 7 day free trial of Boost, after that it's £5 a month.

Claim offer

Or start 7 day free trials

Offer ends 21/10/2021 at 23:59. New Cinema, Entertainment and Boost customers. After 7 day free trials or 1 month offer period, membership auto-renews monthly at; £9.99 Cinema; £9.99 Entertainment; £5 Boost. Unless cancelled. You can cancel anytime.

SPORTS MONTH MEMBERSHIP

2021/2022 Premier League

Stream live

SPORTS MEMBERSHIP + BOOST FREE TRIAL

£33.99 a month. Cancel anytime.
Includes a 7 day free trial of Boost, after that it's £5 a month.

Join in

Sports Month Membership auto-renews at £33.99 a month. No contract, cancel any time. NOW Boost auto-renews after 7 day free trial at £5 a month, unless cancelled. New NOW Boost customers only. Available on selected content and devices only. See here for more details.

Terms & Conditions

Offer ends 21/10/2021 at 23:59. New Entertainment, Cinema and Boost customers. After your 1 month offer period or 7 day free trial, membership auto-renews monthly at £9.99 for Entertainment, £9.99 for Cinema and £5 for Boost, unless cancelled. You can cancel anytime. One off payment of £9.99 for 1 month. Membership auto-renews at standard price after your first month unless cancelled. Cancel anytime. Not available in conjunction with any other offer. One offer code per person and can only be used once. There is no cash alternative to the code, all codes are non-refundable and non-transferable.

Big night in? Boost it with Full HD, ad-free streaming and Surround Sound on up to 3 devices at once.

Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details.

More ways to join

Cinema + Boost

£14.99 a month

Stream award-winning movies and the latest blockbusters in Full HD*

Start 7 day free trials

New Cinema and Boost customers. After 7 day free trials, membership auto-renews at £9.99 a month for Cinema and £5 for Boost unless cancelled. Cancel anytime. *HD on selected content and devices only.

Find out more

Entertainment + Boost

£14.99 a month

Critically acclaimed shows and box sets in Full HD*

Start 7 day free trials

New Entertainment and Boost customers. After 7 day free trials, membership auto-renews monthly at £9.99 for Entertainment and £5 for Boost unless cancelled. Cancel anytime. *HD on selected content and devices only.

Find out more

Sports Day + Boost

£12.99

Stream all 11 Sky Sports channels in Full HD for 24 hours

Join in

Offer ends 21/10/2021. One-off payment for Day Membership. You pay £3 for 1 month of Boost Membership instead of the usual selling price of £5 a month. NOW Boost auto-renews at £5 a month if you have an active month membership on your account unless cancelled. See here for more details.

Find out more

hayu Membership

£4.99 a month

Reality TV fresh from the US.
.

Start 7 day free trial

New hayu customers. After 7 day free trial, hayu Membership auto-renews at £4.99 a month, unless cancelled. Cancel anytime.

Find out more

Terms & Conditions

Due to Covid-19 some matches and events may be cancelled or postponed at short notice.

Day Membership + Boost offer: Offer ends 21/10/2021 at 23:59. Not available to customers with an active NOW Boost Membership. Membership auto-renews at standard price after 1 month if you have an active month membership unless cancelled (currently: NOW Boost Membership £5.00 a month). You can cancel anytime. Not available in conjunction with any other NOW Boost Membership offer. One offer code per person and can only be used once. There is no cash alternative to the code, all codes are non-refundable and non-transferable. Offer lost if you cancel your Membership. Offers not available to existing customers currently billed by a third party such as Vodafone / Apple / BT or NOW Combo customers. Offer not available to purchase via iOS or Apple TV devices. Excludes existing customers billed for the same membership via Apple Pay. UK only. NOW account required, set up with debit/credit card (Visa, Amex or Mastercard accepted). Content streamed via broadband/3G/4G (charge may apply) (min. speed 2.5Mbps). Register up to six compatible devices and watch on three at the same time. Chromecast counts as two devices. Some content unavailable on some devices, see nowtv.com. Roku LT, XS or 3 and UK account required to watch on Roku. Ongoing monthly prices and channels subject to change. Download selected movies via Wi-Fi in UK. Android and iOS mobile devices only. Streaming only on all other supported devices (downloads unavailable). 2 downloads per episode. Downloads deleted from device 48 hours after viewing starts or no later than 30 days after. Some of our movies aren’t available live or on demand. Head to nowtv.com/slating to see what movies you can watch live. Further terms apply.

Why NOW?

Brilliant entertainment

Watch the world’s best shows, movies and sport.

Stream anywhere

Choose Smart TV, app, console or desktop.

No contract

Cancel your membership anytime.

Add 6 devices

Share with the family by connecting multiple devices to one account.

3 streams at once

Watch brilliant entertainment on 3 different screens with Boost.

Download and watch

Never miss out. Download movies, shows and sports straight to your smartphone – and even watch offline.

Ready to join in NOW?

No commitment. Cancel anytime.

Choose your membership

Frequently asked questions

What's a NOW Membership?

What devices can I use to watch NOW?

How do I get NOW on my device?

What features are available on NOW?

Can I see subtitles on NOW?
Yes, you can get subtitles on selected devices on selected movies and shows, find out more here.

Can I save movies or shows to watch for later?
Yes – just select Add to My TV to add a show to your Watchlist, where you can find it to watch later.

Can I download shows to watch offline?
You can download shows from our Cinema, Entertainment and hayu Month Membership onto your iOS or Android device to watch offline. You can't currently download shows on Sports Membership.

Can I stop younger viewers from watching age-rated movies and shows?
Yes, you can. Just turn on your Parental PIN and choose what age rating you want it to apply to.

Can I stop others buying a NOW Membership using my saved card?
If you want friends or family to use your NOW account without being able to buy a membership or any other products using your saved card details, make sure your Payment PIN is turned on.

How do I cancel my membership?

We don’t want to see you leave, but if you have to, we’ve made it easy for you to cancel your Membership and come back to us whenever you want.

I want to cancel a Cinema, Entertainment, hayu, Boost or Sports Month Membership

Step 1: Select My Account and then My Membership. You might need to enter your username and password.
Step 2: Select Cancel next to the Membership you don’t want any more and follow the onscreen steps.
Step 3: Once your Membership is cancelled, you’ll see the confirmation message below, and get a confirmation email within three hours.
You’ll be able to keep watching until the date your next payment is due.

I want to cancel a Sports Day Membership

You can only cancel a Day Membership that has been bought in the last 14 days and not activated. To cancel a Day Membership you’ll need to contact us, and speak to one of our advisors.

If you’re an Apple TV customer without a NOW account, you’ll need to go to Apple to cancel your Sports Membership.

I want to cancel more than one Membership or account

If you have any other Membership on your account you’ll need to cancel each of them individually. If you have more than one NOW account, you’ll need to sign in to each account to cancel any Membership you no longer want to use.

I want to cancel NOW Broadband

If you want to find out more about cancelling your NOW Broadband, click here.

What do I get with NOW Boost?

Full HD: Watch all 11 Sky Sports channels, plus selected shows and movies, in 1080p video quality instead of the usual 720. Enjoy smoother sporting action on Sky Sports at 50 frames per second (except on Xbox One and LG TV).

Surround Sound: Got a surround sound speaker system or soundbar? Feel all the drama with Dolby Digital 5.1.

3 devices: Stream on 3 devices at once instead of 1 – on your big screen or mobile device.

Ad-free: Enjoy an ad-free experience. Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details.

Boost requires internet speeds of 12Mbps or more to stream in 1080p

Available on selected content and devices. See here for more information.