Watch NOW TV on Apple TV and stream movies, tv shows and live sport

Stream NOW on your Apple TV*

Simply choose the membership you need, sign up, and start streaming.

Choose your membership

*Apple TV generation 1,2 & 3 not supported

Recommended

MOST POPULAR

Euphoria S2

Stream weekly

ENTERTAINMENT & CINEMA + BOOST

7 day free trials
After that it's £24.98 a month. Cancel anytime.

Critically acclaimed shows you won't find anywhere else
Over 1000 movies on demand, including brand new Sky Original films
Stream in Full HD and on 3 devices at once with Boost

Start free trials

New Cinema, Entertainment and Boost customers. After your 7 day free trials, membership auto-renew monthly at; £9.99 Cinema; £9.99 Entertainment; £5 NOW Boost. Unless cancelled. You can cancel anytime.

SPORTS MEMBERSHIP | SAVE OVER 25%

Stream live

SPORTS MEMBERSHIP + BOOST FREE TRIAL

~~£33.99~~ £25 a month for 3 months.
Cancel anytime. Includes a 7 day free trial of Boost, after that it's £5 a month.

Claim offer

Offer ends 23/01/22. Sports Month Membership auto-renews after your 3 month offer at £33.99 a month. No contract, cancel any time. NOW Boost auto-renews after your 7 day free trial at £5 a month, unless cancelled. New NOW Boost customers only. Available on selected content and devices only. See here for more details.

Terms & Conditions

Due to Covid-19 some matches and events may be cancelled or postponed at short notice.

NOW Sports Month Membership just £25 a month for 3 months: Offer ends 23/01/2022 at 23:59. Offer available to new NOW members and existing Sports Month members in the last 30 days of their current offer. When offer period ends, NOW Sports Membership auto-renews at £33.99pm unless cancelled. You can cancel anytime. Saving based on comparison with standard monthly price of NOW Sports Membership. Offer lost if you cancel your NOW Sports Membership before the last month of the offer period. Offer excludes existing NOW TV customers currently billed by a third party such as Vodafone/Apple or BT. Offer not available to purchase via iOS or Apple TV devices. You can only have one NOW Sports Membership in your account at any one time. Not available with any other offers. Interactive services aren’t available on all devices. Bonus Streams available on compatible devices only. Check here. Live scheduling may be subject to change. 18+. UK only. NOW account required, set up with debit/credit card. Content streamed via broadband/3G/4G/5G (charge may apply) (min. speed 2.5Mbps). Some of our shows aren’t available live or on catch up. Head to nowtv.com/slating to see what shows you can watch live. Register up to six compatible devices and watch on one at a time. Some content unavailable on some devices, see nowtv.com. Roku LT, XS or 3 and UK account required to watch on Roku. Ongoing monthly prices and channels subject to change. Further terms apply.

Big night in? Boost it with Full HD, ad-free streaming and Surround Sound on up to 3 devices at once.

Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details.

Sports Day + Mobile Month Membership

£9.98 / one-off payment

11 Sky Sports channels for 24 hours & 6 months Mobile Month Membership
5 channels including Sky Sports Premier League, Action/NFL, Arena, Racing and News on your smartphone
You'll receive your Mobile Month Membership within 10 working days

Claim offer

2021/2022 Premier League

Stream live

Available to (1) new NOW customers and (2) existing NOW customers without an active Sports Day, Week or Month Membership on their account. Bundle not available to existing customers who are billed by a 3rd party (e.g. via Apple, Vodafone or BT); customers on an existing Sports Membership offer that has more than 30 days to run; or to some NOW Broadband customers - check your eligibility here. Sports Mobile Month Membership includes Sky Sports Premier League, Action/NFL, Arena, Racing and News. Bonus Streams not available via Sports Day or Sports Mobile Month Membership.

Terms & Conditions

Due to Covid-19 some matches and events may be cancelled or postponed at short notice.

Sports Day Membership plus 6 months Sports Mobile Month Membership Offer: Available via the NOWTV.com website only for new and existing NOW customers without an active Sports Day, Week or Month Membership on their account. Bundle entitles members to a Sports Day Membership at £9.98 and 6 months access to the Sports Mobile Month Membership. Your Sports Day Membership lasts for 24 hours after you start watching. Your membership must be activated within 365 days of purchase. Your Sports Mobile Membership will be auto applied to your NOW account within 10 working days after your bundle purchase and will start as soon as its applied to your account. At the end of the 6 month offer period, your Sports Mobile Membership will automatically cancel, cancel anytime. Not available in conjunction with any Sports Membership offer. No cash alternative to Sports Mobile membership. All memberships are non-refundable and non-transferable.

Sports Mobile Month Membership: Excludes Bonus Streams. Interactive services aren’t available. Live scheduling may be subject to change. Sports Mobile Month Membership includes Sky Sports Premier League, Action/NFL, Arena, Racing and News. 18+. UK only. NOW account required, set up with debit/credit card. Content streamed via broadband/3G/4G/5G (charge may apply) (min. speed 2.5Mbps). Available on compatible smartphones only – see here. NOW does not currently support connection of mobile devices to your TV e.g. AirPlay. Chromecast is not supported. To watch your NOW Sports Mobile Membership alongside other NOW memberships, at least one of the registered devices on your NOW account must be a compatible smartphone. You can only watch your NOW Sports Mobile Membership on one smartphone at a time. Further terms apply.

More ways to join

Cinema + Boost

£14.99 a month

Stream award-winning movies and the latest blockbusters in Full HD*

Join in

*HD on selected content and devices only.

Find out more

Entertainment + Boost

£14.99 a month

Critically acclaimed shows and box sets in Full HD*

Join in

*HD on selected content and devices only.

Find out more

hayu Membership

£4.99 a month

Reality TV fresh from the US.
.

Start 7 day free trial

New hayu customers. hayu Membership auto-renews at £4.99 a month after 7 day free trial, unless cancelled.

Find out more

Why NOW?

Brilliant entertainment

Watch the world’s best shows, movies and sports.

Stream anywhere

Choose Smart TV, app, console or desktop.

No contract

Cancel your membership anytime.

Add 6 devices

Share with the family by connecting multiple devices to one account.

3 streams at once

Watch brilliant entertainment on 3 different screens with Boost.

Download and watch

Never miss out. Download movies, shows and sports straight to your smartphone – and even watch offline.

Ready to join in NOW?

No commitment. Cancel anytime.

Choose your membership

Frequently asked questions

What's a NOW Membership?

What devices can I use to watch NOW?

How do I get NOW on my device?

What features are available on NOW?

Can I see subtitles on NOW?
Yes, you can get subtitles on selected devices on selected movies and shows, find out more here.

Can I save movies or shows to watch for later?
Yes – just select Add to My TV to add a show to your Watchlist, where you can find it to watch later.

Can I download shows to watch offline?
You can download shows from our Cinema, Entertainment and hayu Month Membership onto your iOS or Android device to watch offline. You can't currently download shows on Sports Membership.

Can I stop younger viewers from watching age-rated movies and shows?
Yes, you can. Just turn on your Parental PIN and choose what age rating you want it to apply to.

Can I stop others buying a NOW Membership using my saved card?
If you want friends or family to use your NOW account without being able to buy a membership or any other products using your saved card details, make sure your Payment PIN is turned on.

How do I cancel my membership?

We don’t want to see you leave, but if you have to, we’ve made it easy for you to cancel your Membership and come back to us whenever you want.

I want to cancel a Cinema, Entertainment, hayu, Boost or Sports Month Membership

Step 1: Select My Account and then My Membership. You might need to enter your username and password.
Step 2: Select Cancel next to the Membership you don’t want any more and follow the onscreen steps.
Step 3: Once your Membership is cancelled, you’ll see the confirmation message below, and get a confirmation email within three hours.
You’ll be able to keep watching until the date your next payment is due.

I want to cancel a Sports Day Membership

You can only cancel a Day Membership that has been bought in the last 14 days and not activated. To cancel a Day Membership you’ll need to contact us, and speak to one of our advisors.

If you’re an Apple TV customer without a NOW account, you’ll need to go to Apple to cancel your Sports Membership.

I want to cancel more than one Membership or account

If you have any other Membership on your account you’ll need to cancel each of them individually. If you have more than one NOW account, you’ll need to sign in to each account to cancel any Membership you no longer want to use.

I want to cancel NOW Broadband

If you want to find out more about cancelling your NOW Broadband, click here.

What do I get with NOW Boost?

Full HD: Watch all 11 Sky Sports channels, plus selected shows and movies, in 1080p video quality instead of the usual 720. Enjoy smoother sporting action on Sky Sports at 50 frames per second (except on Xbox One and LG TV).

Surround Sound: Got a surround sound speaker system or soundbar? Feel all the drama with Dolby Digital 5.1.

3 devices: Stream on 3 devices at once instead of 1 – on your big screen or mobile device.

Ad-free: Enjoy an ad-free experience. Ad-free excludes live channels and trailers promoting NOW content. Boost features available on selected content and devices only. See here for more details.

Boost requires internet speeds of 12Mbps or more to stream in 1080p

Available on selected content and devices. See here for more information.