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NOW Entertainment Membership

Stream brilliant entertainment on NOW with your choice of Entertainment Membership. There are 2 to pick from:

  • NOW Entertainment Membership brings you unmissable Sky Originals like The Day of the Jackal, exclusive shows like Heated Rivalry, and the biggest returning hit series from HBO Max, including the latest seasons of Euphoria and House of the Dragon. You also get a selection of reality TV favourites with Hayu Select, plus kids' channels and shows.
  • NOW Entertainment & HBO Max Membership includes everything in the Entertainment Membership, plus HBO Max Basic with Ads. That means access to every HBO Max series, from iconic hits like Game of Thrones to brand-new must-see shows such as The Pitt. It's all included in one app, for one price.

Good to know: If you've got Boost or Ultra Boost, you won't see ads when streaming HBO Max shows in the NOW app.

Not sure which membership you need? See this article for more details: Which membership do I need to watch HBO Max shows?

How to start an Entertainment or Entertainment & HBO Max Membership

  • Already a NOW Member? If you’ve already got a NOW account, sign in and head to the Membership area of My Account. Then click on Add membership or Explore Exclusive Offers and pick the membership you want.
  • New to NOW? To join, head to NOWTV.com, select Entertainment and pick the membership you want. If there are any offers available, you'll find them here. Then just complete your details and you can start watching straight away.

  • EE TV or BT TV customer? When you add Entertainment as an extra the cost will be added to your monthly TV bill. To check what you'll pay and when, log in to your EE TV or BT TV account and look for Billing & Usage.

FAQs

How much do I pay?

NOW Entertainment Membership is £7.99 a month. NOW Entertainment & HBO Max Membership is £9.99 a month. You can cancel at any time.

Minimum-term plans are also available, offering great savings on the regular monthly price.

If you're on a minimum-term plan and you ask to cancel during your minimum term, your cancellation will only take effect when your plan ends.

What do I get?

Your Entertainment or Entertainment & HBO Max Membership lets you stream the latest shows and box sets on demand, plus the following live channels: 

Live entertainment channels 

Sky One, Sky Witness, Sky Atlantic, Sky Comedy, Sky Documentaries, Sky History, Sky Nature, GOLD, Sky Crime, Comedy Central, Sky Arts, MTV, Sky Sci‑Fi and Alibi.

You'll also get on‑demand content from these channels, plus Crime+Investigation, and a selection of reality TV favourites from Hayu Select.

Kids' channels

For the little ones, there are 7 live kids’ channels: Sky Kids, Boomerang, Cartoon Network, Nickelodeon, Cartoonito, Nick Jr and Nicktoons. 

On‑demand shows are available for all except Cartoonito, plus kids’ box sets from Milkshake!, CBeebies and CBBC.

Sky News

The live Sky News channel is available in the Entertainment section. You don't need an active membership to watch it on most devices, but on PC or Mac you'll need an Entertainment or Entertainment & HBO Max Membership. 

Logos of all the channels available with Entertainment Membership    

 

What do I need?

All you need to get started is:

 

Can I switch between memberships? 

Yes—you can upgrade or switch back at any time by heading to My Account. Whether you're upgrading to Entertainment & HBO Max or switching to Entertainment, simply select the membership you want to change, select Change Membership and follow the steps to make your swap.

(If you're an EE TV or BT TV customer looking to switch from Entertainment & HBO Max to Entertainment Membership, you'll need to contact EE TV or BT TV.)



Just keep in mind that if you're on a minimum-term (Monthly Saver) plan, you may need to wait until it ends before you can change your membership—see below for details.

What happens when you switch 

  • Upgrades take effect straight away, so you should be able to start streaming immediately, but if you can't, try signing out of the NOW app and signing back in again to trigger your account to update.
  • If you're upgrading part way through the month we'll give you a pro-rata refund for any Entertainment time you didn't use. Learn more about upgrades and refunds
  • A switch back to Entertainment will take effect from your next billing date, and you'll keep access to your current membership until then. 

Switching during your minimum term (Monthly Saver) plan 

  • If you're on an Entertainment Monthly Saver, you can upgrade to Entertainment & HBO Max during your minimum term. 

  • If you're on an Entertainment & HBO Max Monthly Saver, you'll need to wait until your minimum term ends before you can switch to Entertainment. 

Will I see ads when watching Entertainment shows?

Ads appear on live channels for all memberships. You'll also see ads in on-demand shows, unless you've got Boost or Ultra Boost, which let you stream on-demand shows in the NOW app ad-free. (You'll still see trailers for shows you can access with your membership.) Find out more about Boost and Ultra Boost

I already have an HBO Max subscription. Does that mean I can watch in the NOW app?

No. To watch HBO Max in the NOW app, you'll need a NOW Entertainment & HBO Max Membership, billed by NOW or by one of our partners such as EE TV, BT TV, Apple or Amazon.

Can I upgrade my Entertainment & HBO Max Membership to a higher tier of HBO Max?

NOW Entertainment & HBO Max Membership includes HBO Max Basic with Ads, which means you can watch every HBO Max series, from iconic hits like Game of Thrones to brand-new must-see The Pitt. If you've got Boost or Ultra Boost, you'll be able to enjoy on-demand Sky and HBO shows ad-free in full HD or UHD. No other upgrades or tiers are available with NOW.
 

Is TNT Sports available with NOW Entertainment & HBO Max Membership?

NOW Entertainment & HBO Max Membership includes HBO Max Basic with Ads. This doesn't include access to TNT Sports.

Can I download shows to watch offline?

If you've got an Apple or Android smartphone or tablet, you can download shows to your device and watch them anywhere.

Each show can be downloaded twice, and will be saved on your device for up to 30 days. Once you start watching, you've got 48 hours during which you can watch it as many times as you like. Find out more about downloading shows

What can I watch in full HD, or in 4K Ultra HD HDR, with Boost or Ultra Boost?

With Boost

With Boost, you can enjoy: 

  • All live channels included with your Entertainment or Entertainment & HBO Max Membership in full HD (1080p) 

  • Dolby Digital 5.1 surround sound on supported devices. 

Note: Cartoonito and Nicktoons aren't available in full HD.  

Selected box sets and on‑demand kids' shows are also available in full HD, with more being added over time.

With Ultra Boost

With Ultra Boost, you get everything included with Boost, plus:

  • Selected shows in 4K Ultra HD HDR 

  • Dolby Atmos sound on supported devices.

When a title is available in UHD or with Dolby Atmos, you'll see the UHD and Dolby Atmos symbols (as shown below) next to it.

Good to know: We automatically show the best video and audio quality available for the device you're using. If a show is available in UHD but your device only supports HD, it will play in full HD (1080p) instead. 

UHD and Dolby Atmos symbols    


When will my show be on catch up?

We aim for shows to appear on catch up within 24 hours of first broadcast.

Catch-up episodes are usually available for at least 7 days from the date they were first broadcast.

When will my payment be taken?

Your first payment will be taken on the day you buy your membership (or if you have a free trial, 7 days after you start your trial). Your next payment will be taken on the same day the following month, or sometimes (if you also added another membership at the same time) a day or two later – in which case you get any extra days for free. Find out how to check your payment date

If you've also got another type of membership, your Entertainment or Entertainment & HBO Max Membership will appear as a separate payment on your statement.

If you pay for your membership through EE TV or BT TV and you don't have Entertainment as part of your core TV package, it's easy to add it as an extra in My Account. Just head to Membership and select Add membership next to the Entertainment or Entertainment & HBO Max Membership. The cost will be added to your monthly TV bill.

 

Last updated by a NOW content editor on 29/09/2026

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