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NOW Entertainment Membership

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Stream brilliant entertainment on NOW with a choice of two memberships. NOW Entertainment Membership brings you Sky Originals, returning series from HBO Max, Hayu Select, plus kids' channels and shows. Or pick NOW Entertainment & HBO Max Membership to get everything in the Entertainment Membership, plus HBO Max Basic with Ads.

 

Which Entertainment Membership is right for me?

There are 2 to pick from:

 

  • NOW Entertainment Membership: £7.99 a month. Includes unmissable Sky Originals like The Day of the Jackal, exclusive shows like Heated Rivalry, and the biggest returning hit series from HBO Max, including the latest seasons of Euphoria and House of the Dragon. You also get a selection of reality TV favourites with Hayu Select, plus kids' channels and shows.
  • NOW Entertainment & HBO Max Membership: £9.99 a month. Includes everything in the Entertainment Membership, plus HBO Max Basic with Ads. That means access to every HBO Max series, from iconic hits like Game of Thrones to brand-new must-see shows such as The Pitt. It's all included in one app, for one price.

 

Not sure which membership you need? Find out which membership you need to watch HBO Max shows

 

What do I need to get started?

All you need to get started is:

 

How do I get an Entertainment or Entertainment & HBO Max Membership?

Already a NOW Member?

  1. Sign in and head to the Membership area of My Account.
  2. Click on Add membership or Explore Exclusive Offers.
  3. Pick the Entertainment Membership you want.

 

New to NOW?

  1. Head to www.NOWTV.com

  2. Select Entertainment and pick the membership you want
  3. Complete your details and start watching straight away.

 

EE TV or BT TV customer? When you add Entertainment as an extra the cost will be added to your monthly TV bill. To check what you'll pay and when, log in to your EE TV or BT TV account and look for Billing & Usage.

 

What can I watch?

Your Entertainment or Entertainment & HBO Max Membership lets you stream the latest shows and box sets on demand, plus the following live channels:

 

Logos of all the channels available with Entertainment Membership

 

Live entertainment channels

Sky One, Sky Witness, Sky Atlantic, Sky Comedy, Sky Documentaries, Sky History, Sky Nature, GOLD, Sky Crime, Comedy Central, Sky Arts, MTV, Sky Sci‑Fi and Alibi.

 

You'll also get on‑demand content from these channels, plus Crime+Investigation, and a selection of reality TV favourites from Hayu Select.

 

Kids' channels

For the little ones, there are 7 live kids’ channels: Sky Kids, Boomerang, Cartoon Network, Nickelodeon, Cartoonito, Nick Jr and Nicktoons.

 

Good to know: On‑demand shows are available for all except Cartoonito, plus kids’ box sets from Milkshake!, CBeebies and CBBC.

 

Sky News

The live Sky News channel is available in the Entertainment section. You don't need an active membership to watch it on most devices, but on PC or Mac you'll need an Entertainment or Entertainment & HBO Max Membership.

 

Can I switch between memberships?

Yes — you can upgrade to Entertainment & HBO Max or switch back to Entertainment at any time by heading to My Account.

 

  1. Select the membership you want to change. 
  2. Select Change Membership.
  3. Follow the steps to complete your upgrade or switch.

 

Upgrading to Entertainment & HBO Max

  • If your upgrade doesn't appear straight away, sign out of the NOW app and sign back in to refresh your account.
  • If you're upgrading part way through the month, we'll give you a pro-rata refund for any Entertainment time you didn't use. Learn more about upgrades and refunds

 

Switching back to Entertainment

A switch back to Entertainment will take effect from your next billing date, and you'll keep access to your current membership until then.

 

  • If you're on an Entertainment Monthly Saver, you can upgrade to Entertainment & HBO Max during your minimum term. 
  • If you're on an Entertainment & HBO Max Monthly Saver, you'll need to wait until your minimum term ends before you can switch back to Entertainment.

 

Good to know: If you’re an EE TV or BT TV customer looking to switch from Entertainment & HBO Max to Entertainment Membership, you'll need to contact EE TV or BT TV directly.

 

FAQs

Will I see ads when watching Entertainment shows?

Ads appear on live channels for all memberships. You'll also see ads in on-demand shows, unless you've got Boost or Ultra Boost, which let you stream on-demand shows in the NOW app ad-free.

 

This includes HBO Max shows when streaming in the NOW app. You'll still see trailers for shows you can access with your membership.

 

Find out more about Boost and Ultra Boost

 

I already have an HBO Max subscription. Can I watch in the NOW app?

No, to watch HBO Max in the NOW app, you'll need a NOW Entertainment & HBO Max Membership, billed by NOW or by one of our partners such as EE TV, BT TV, Apple or Amazon.

 

Can I upgrade to a higher tier of HBO Max with NOW?

No, other HBO upgrades or tiers aren’t available with NOW. 

 

NOW Entertainment & HBO Max Membership only includes HBO Max Basic with Ads. However, if you've got Boost or Ultra Boost, you'll be able to enjoy on-demand Sky and HBO shows ad-free in full HD or UHD.

 

Is TNT Sports included with NOW Entertainment & HBO Max Membership?

No, NOW Entertainment & HBO Max Membership doesn’t include access to TNT Sports.

Can I download shows to watch offline?

If you've got an Apple or Android smartphone or tablet, you can download shows to your device and watch them anywhere. Each show can be downloaded twice, and will be saved on your device for up to 30 days.

 

Good to know: Once you start watching, you've got 48 hours during which you can watch it as many times as you like. Find out more about downloading shows

 

What can I watch in full HD or UHD?

With Boost, you can enjoy:

  • All live channels included with your Entertainment or Entertainment & HBO Max Membership in full HD (1080p).
  • Dolby Digital 5.1 surround sound on supported devices.
  • Selected box sets and on‑demand kids' shows.

 

Good to know: Cartoonito and Nicktoons aren't available in full HD.

 

With Ultra Boost, you get everything included with Boost, plus selected shows in 4K Ultra HD HDR and Dolby Atmos sound on supported devices.

 

When a title is available in UHD or with Dolby Atmos, you'll see the UHD and Dolby Atmos symbols (as shown below) next to it.

 

Good to know: We automatically show the best video and audio quality available for the device you're using. If a show is available in UHD but your device only supports HD, it will play in full HD (1080p) instead.

 

UHD and Dolby Atmos symbols

 

When will my show be available on catch up?

We aim for shows to appear on catch up within 24 hours of first broadcast.

Catch-up episodes are usually available for at least 7 days from the date they were first broadcast.

 

When will my payment be taken?

Your first payment will be taken on the day you buy your membership. If you have a free trial, it will be taken 7 days after you start your trial. Your next payment will normally be taken on the same day the following month.

 

If you added another membership at the same time, the payment date can be a day or two later, in which case you get any extra days for free. Find out how to check your payment date

 

If you've also got another type of membership, your Entertainment or Entertainment & HBO Max Membership will appear as a separate payment on your statement.


EE TV or BT customer? You’ll need to head to your EE TV or BT TV account to check your payment dates. 

 

 

Last updated by a NOW content editor on 03/11/2026.

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