Can I watch NOW without ads?

If you're a NOW Member and you don't have Boost or Ultra Boost, you'll probably be seeing ads when you watch on-demand shows, movies and sport.

(Ads are always shown across live channels.)

How can I watch without ads?

If you'd prefer to watch on-demand shows, movies and sport without ads, you can choose to upgrade to Boost or Ultra Boost.

Upgrading means you can watch ad-free, and you can also stream on more than one device at a time .

Plus, if you've got a device that supports the other features of Boost or Ultra Boost, you can enjoy an enhanced viewing experience with full HD or 4K Ultra HD HDR, Dolby 5.1 or Atmos, and 50fps on Sky Sports channels. Find out more about all the benefits of Boost and Ultra Boost

Does having Boost or Ultra Boost mean I won't see any ads?

With Boost or Ultra Boost, you won't see ads when you watch on-demand shows, movies and sport. You'll still see promotional trailers for shows, movies and events you can access, as well as ads that appear on live channels.

How do I upgrade to Boost or Ultra Boost?

Just head over to the Membership area of My Account and look for the Viewing experience section where you can choose your upgrade.

Go to My Account

Keep in mind: Even if you don’t have any HD- or UHD-capable devices, you can still add Boost or Ultra Boost and benefit from ad-free viewing and the extra streaming allowance.