Terms of Use

These Terms of Use set out the agreement between you and NOW, so please take some time to read over them and understand them. By signing-up to NOW, you confirm that you are bound by these Terms of Use, including any changes to them
These Terms of Use were last updated in October 2024.

1. What is NOW?

With NOW, you can either subscribe to Monthly Membership (Cinema, Entertainment, Sports Month, Sports Extra Month and Hayu) or purchase a NOW Sports or Sports Extra Day Membership.

1.1 Monthly Membership

Cinema Monthly Membership

This gives you access to a great range of on-demand content and movies channels.

Entertainment Monthly Membership

This gives you access to a selection of pay TV channels, a great range of on-demand content, box sets and kids TV.

Sports Monthly Membership

This gives you access to live streamed Sports channels.

Sports Extra Monthly Membership

This gives you access to stream 4 TNT Sport channels & 2 Premier Sports channels.

Hayu Monthly Membership

This gives you access to a selection a great range of reality TV shows both on-demand content and box sets, as shown on the hayu service.

1.2 Day Memberships

Sports Day Membership

The Sports Day Membership give you access to live streamed Sports channels via a compatible registered device for either a consecutive 24 hour or 7-day period depending on the Membership purchased.

NOW Sports Extra Day Membership

The NOW Sports Extra Day and Week Memberships give you access to live streamed TNT Sport & Premier Sports channels via a compatible registered device for either a consecutive 24 hour or 7-day period depending on the membership purchased.

1.3 Viewing Experience

Boost

As long as you have the relevant content membership, and a registered compatible device, Boost gives you access to a selection of channels in HD format with Dolby surround sound, as well as allowing you to use two of the compatible devices registered on your account at once, instead of the usual one. Features available on selected content and devices only.

Ultra Boost

If you have a relevant membership and a registered compatible device, this allows you access to a selection of on-demand content and live channel streams in up to 4K Ultra HD HDR format with Dolby Atmos sound and ad-free video on-demand content, as well as allowing you to use three of the compatible devices registered on your account at once, instead of the usual one

2. Pricing

Detailed pricing information is available on the NOW website.

2.1 Monthly Memberships

How much does each Monthly Membership cost?

There's no sign-up fee. There's a monthly subscription fee which you pay for each Monthly Membership when you sign up (unless we tell you otherwise), and then each month after that, until you cancel.

A bit more detail

Your debit/credit card will be debited on the day you sign up for any Monthly Membership, unless we tell you otherwise. You'll get access to the relevant service straight away. You'll continue to have access to your Monthly Membership, month after month, until you cancel the relevant Membership. Unless we tell you otherwise, in most cases you'll be charged on the same date every month for each Membership, but there are some exceptions .
You can cancel your Monthly Membership service at any time before your next month is due to start, (unless you’re on an offer with a minimum term, in which case the cancellation will take effect at the end of the minimum term), and, when you cancel it, you'll continue to have access to the relevant service until the end of the month you've paid for (i.e. your 'usage month') unless we tell you otherwise, but it won't be automatically renewed after that. You can of course re-activate your Monthly Membership service on your account at a later point.

2.2 Day Memberships

How much does Day Monthly Membership cost?

There’s no sign-up fee. You will just need to pay each time you purchase a NOW Sports or Sports Extra Day Membership. The Day Membership prices can be found on our website and on selected NOW apps. The prices displayed, and offers available, between our website and apps might differ.

A bit more detail

Your debit/credit card will be debited on the day you sign up for a Sports or Sports Extra Membership, Your order will activate immediately after purchase and you have 24 hours to watch the content included in your chosen day pass, unless we agreed otherwise when you purchased.
Your NOW Sports or Sports Extra Day Membership will not automatically renew. Each time you log in, we will notify you of how long you have left on any active Membership and if you are watching sports content, we will notify you before your Membership expires so you have the option to purchase a new one. You can also track how much viewing time you have left of either your 24 hour or 7 day access period within either the ‘My TV’ area or the electronic planner guide on the nowtv.com website.

2.3 Special Offers

If you take up a special offer, the relevant parts of these Terms of Use will be varied to take account of the terms and conditions of the relevant offer. We won't change the terms of any valid offer which applies to you once it has started and before it has ended, unless it's to correct or clarify an obvious error or omission.

2.4 More about Prices and payments

All our prices are set out on the NOW website and may change from time to time.
We may increase the price of any of our services at any time and where we do so, we will give you notice in accordance with these Terms of Use. Examples of when we may do this include: our cost of providing the services will increase (such as when we have to pay third parties more for their content); we are introducing new programmes, content and services; we are changing the way we structure our services; we are investing in improving our customer support; other costs associated with running our services increase.
In addition, we provide our services on an ongoing basis and we cannot foresee what may change in the future. This means we may increase our prices for reasons other than those set out above.
Our prices include VAT and any applicable sales tax. We're not obliged to honour prices that are the result of obvious errors and which you could reasonably be expected to know are mispricing. If we reimburse you for any reason (other than when you exercise your right to cancel a Sports or Sports Extra Day Membership within 14 days from when you first join provided you haven’t used it) we may credit your NOW account, or we may reimburse your payment card (in our discretion). Your legal rights aren’t affected.
We may use a third-party payment services provider (‘PSP’) to collect payments on our behalf. During the sign-up process, you'll need to provide the information needed by us or our PSP to collect payments. You authorise us or our PSP to collect payments from you. If a payment fails, we or our PSP will try again for a few days. When we, or our PSP, aren’t able to process a payment you won’t be able to use/access the part of the service the failed payment relates to.
If you join NOW through a free trial offer, a payment will be authorised by your bank but no payment will be taken by us. You should be aware however that this may affect your available balance or credit limit.

3. Changes to the service

3.1 Monthly Memberships

From time to time we might make changes to any Monthly Membership service. We'll try not to make changes without notifying you in advance, and we won't make changes that materially disadvantage you during a usage month which you've already paid for (unless it's for reasons beyond our control).
We'll give you notice of changes which are likely to affect you during future usage months – we'll aim to notify you at least 30 days before the start of the affected usage month, so you'll have enough time to stop your Monthly Membership subscription before the change takes place.
If you don't stop your Monthly Membership subscription after we've notified you and before the change takes place, and you continue to use the service, we'll take that as your acceptance of the amended service.

3.2 Day Memberships

We might change some of or all of the service from time to time in accordance with these Terms of Use. If we change the Sports or Sports Extra Day Membership services, we will give you notice on the NOW website.

4. Signing Up

Signing-up is easy. Once you're ready, simply go to nowtv.com to sign up and create a NOW account. Please read the rest of these Terms of Use before signing-up.

5. Using the service

5.1 Network connection

You need broadband or a 3G mobile network to stream content from NOW. You'll need a fast enough line and an adequate broadband data allowance. To stream via broadband, we recommend a minimum 2.5Mbps connection - remember that your streaming rates depend on network load in the home and could be affected by other users using the broadband connection at the same time. If you're using a 3G mobile network, you'll need a connection speed of at least 450Kbps (or higher - depending on what you want to watch and the device you're using).
Remember that streaming audio-visual content can use up a lot of data, so if your broadband package doesn't give you unlimited downloads you need to check that you have an adequate monthly data allowance.

5.2 Compatible devices

There's a full list of compatible devices on the NOW website. Certain services or content may not be available on all devices and we continually review device support and as new operating systems appear we may stop supporting older versions. This means that to continue using the service you may need to update the software on your device from time to time. As detailed further in these Terms of Use you should ensure that any device you use to access the service is compatible with the service.

5.3 Downloading content

You are able to download selected shows and movies from the Entertainment, Cinema and hayu Monthly Membership via Wi-Fi in Ireland. Downloads are available only on Android and iOS mobile devices otherwise you will only be able to stream on all other supported devices. You are restricted to 2 downloads per show or movie and all downloads will deleted from device 48 hours after viewing starts or no later than 30 days after.

5.4 Account protection

There are various features (like PIN protection) which can help you control your account. Most of these features can be controlled within the service but in some cases you will need to do so using the settings on your device - there's more information on the NOW website.

6. Cancelling a Monthly Membership

To stop any monthly membership service, follow the instructions set out on the NOW website. If the period it covers hasn't started and you’re not on a minimum term offer, you won't be charged for it. Remember, once your access to a monthly membership service stop, you won't be able to watch anything you haven't finished (or started) watching. If you stop a service, you can always re-activate it on your account at a later date. NOW Boost will either automatically end after a minimum of 30 days following cancellation of your memberships or where there is no monthly membership service on the account, unless you have purchased it via a third party where it will continue to renew until cancelled.
If you’re on a minimum term offer, your cancellation will take effect at the end of the minimum term.
Please note, you can have more than one month membership service on your account at any one time. However, you can only take out one Sports Memberships and/or Sports Extra Membership at any one time.

7. Contacting NOW

7.1 How do I contact NOW if something goes wrong?

You can contact us for any customer service reasons using the contact details set out on the NOW website. To help you find the right online self-service support quickly, you can also call our phone service, +353 1800 852 477. You can also view the relevant Code of Practice here - https://www.asai.ie/wp-content/uploads/On-Demand-Audiovisual-Media-Services-Code-Final-_May-2011_.pdf.

7.2 How will NOW contact me?

If we need to contact you (including to give 'notice' as described in these Terms of Use), we'll do so electronically, e.g. via email, via the NOW website, via a notification within the service or a notice 'pushed' to your device (or any other method we notify you of). Notifications will be deemed to have been delivered on the day they're sent, provided we haven't received a failed delivery notice (in which case we'll send a notice via the NOW website (which you should check regularly) and they'll be deemed sent the day after they appear on the NOW website). We'll send notices to you using the contact details you've given us, so please make sure you've provided us with accurate contact details, and keep us up to date if they change.

8. Your permission to access the services and content and your responsibilities and liabilities

You may only use the services and content in the ways expressly permitted in these Terms of Use (as updated from time to time). You can only access the services and content for your personal, non-commercial use. You must follow our reasonable instructions and requirements in relation to how you use the service and content.
Some examples of the things you mustn't do:

  • Copy, rent, sell, reproduce, publish, republish, post, broadcast, frame, transmit the services or content (or any part of them), or make them available to the public, or authorise or assist anyone else to do so, except as permitted under the Copyright Designs and Patents Act 1988 in the UJ or the Copyright and Related Rights Act 2000 in Ireland, as amended from time to time ("Act"). The exceptions in the Act are limited and you must make sure you are legally entitled to rely on one of them;
  • Make any direct or indirect charge for watching or using any part of the services or content;
  • Show any of the content or any part of the service in public to an audience, even if no direct or indirect charge is made;
  • Access or use the services or content for any improper or unlawful purpose or allow anyone else to do so.

8.1 Access periods

The timeframes in which you may watch some parts of the content or access some parts of the services may be limited to certain ‘access periods’. For example, the Sports Day Membership service lasts for a period of 24 consecutive hours from the time you purchase the Membership. Stopping, pausing or re-starting content won’t extend the access period for watching it. Once the relevant access period has expired, the content will no longer be available to you. If an access period is applicable, it will be stated on the NOW website at the time you purchase a membership.

8.2 What happens if you don't or can't watch the content you've paid for?

If you're unable to watch content which you've paid for, for reasons beyond your control (like a fault with your line, or your broadband speed isn't sufficient, or due to our fault), let us know within 28 days of paying for that content so we can run a test on your line and we may give you a refund for the relevant amount.

8.3 Changes to the service and content

The content will change regularly – that means on any given day, week or month, fresh and exciting movies, entertainment, channels etc. may become available (and other movies, entertainment shows, channels etc. will stop being available).
We may vary, replace or withdraw any service, feature or functionality or channel or content provided as part of a service at any time. We provide the services on an ongoing basis, and we cannot foresee what may change in the future. This means we may changes other than those set out in these Terms of Use.
It won't be practical for us to notify you in advance of all content changes and instead you should keep checking the NOW website for details of what's available.
We'll try to avoid making any significant changes to the services which are likely to be to your material disadvantage, but, if we do so, we'll aim to notify you in accordance with these Terms of Use.
In relation to any service you've paid for but which hasn't yet expired (e.g. if you're a Cinema Monthly Membership subscriber and you're in the middle of a usage month), we'll try to make sure that changes to our services or prices won't adversely affect you during the relevant usage period i.e. during the usage month that you've already paid for. If changes are likely to significantly affect you during future usage months, we'll aim to notify you of any such changes at least 30 days before the start of the relevant usage month – so you can cancel the service before the next usage month starts.
Some of the content we provide is supplied by third parties. The availability of such content is outside our control, and we may be unable to make certain programmes available via the service (including live channels) or we may be unable to show certain content on certain devices. We'll use our reasonable efforts to notify you in advance (via the NOW website, within the electronic planner guide within the service or otherwise) about device restrictions and the unavailability of certain content. In addition, some features of the channels available via the NOW service may differ from the channels broadcast on other platforms. For example, features such as teletext and the red button may be unavailable.
In some cases it might not be possible or practical to give you advance notice; for example, if an urgent change is required for security reasons, or due to a request or demand or threat of action from a regulatory authority or other third party, or the rate of VAT changes, or for any other reason which is beyond our reasonable control. In such circumstances we will give you as much notice as we consider practical and we may, in our sole discretion, issue you with a refund or part refund for the remainder of the period which you've already paid for unless you continue to use the services or relevant part of the services.

8.4 Devices

You can only register up to six compatible devices on your account. Of the six you register, only one device can be used at any one time unless you’re subscribing to an enhanced viewing experience that allows multiple concurrent streams. You'll be able to swap your registered devices a limited number of times (normally three devices a month). See the NOW website for further details.
The services and content available via each device may differ. Please see the NOW website for further details about which devices are compatible with NOW.
You must ensure that your devices meet the minimum hardware, systems and software requirements, as set out on the NOW website and updated by us from time to time. It's important to note that you mustn't transfer content to any unauthorised devices, or attempt to access the services or content via any media or device other than your compatible registered devices in the ways expressly permitted by these Terms of Use.
From time to time device manufacturers or the provider of the device operating system may impose changes that limit or restrict your use of NOW on that device. If this happens we'll try to notify you of these changes in advance, but as we have no control over these manufacturers and providers it may not always be possible to do so.
For security reasons and to protect the rights of our content partners NOW may not be supported on a device where limitations included within the device operating system have been removed or tampered with (this is sometimes called 'jailbreaking').

8.5 Security

You're responsible for the security and proper use of your log-in details, and all activities including purchases. If you know or suspect that your username has been compromised, or you suspect or become aware of any other breach of security, you must tell us immediately, and you must also ensure that any such username is changed as soon as possible. If we believe that there's been, or is likely to be, a breach of security we may suspend usernames and require that they're changed, we may also restrict your use of all or any part of the service.

8.6 Liability

By signing up to use NOW, and using any part of the services and content, you agree that you'll be responsible for your actions and omissions, and for the actions and omissions of your Additional Users. The services may present links to third party websites, ads or offers not owned or controlled by us - we're not responsible for these sites, ads or offers.
To the full extent permitted by law, we and our associated companies and agents exclude responsibility and all liabilities arising from:

  • any use of NOW which isn't authorised by us,
  • ending, suspending or restricting the services or content or any part of the services or content in accordance with these Terms of Use,
  • any delay, failure, act or default in relation to the provision of the services and the content,
  • errors, viruses or bugs present in or arising from your use of the service
  • incompatibility of the service or content with any other software or hardware (including compatible registered devices), and
  • any act or default of any third party supplier, device manufacturer or provider of a device operating system, which are beyond the reasonable control of Sky UK Limited (Registration No. 2906991), Sky Ireland Limited (Registration No. 547787 ) or Sky Subscribers Services Limited (Irish branch) (Registration No. 907557).

Save that nothing in these Terms of Use will in any way limit or exclude any party's liability for (i) death or personal injury arising from negligence, or (ii) fraud, our total liability to you won't exceed the amount you've paid to access the NOW services in the 12 months preceding your bringing a claim relating to the NOW services or content.
We are not permitted to exclude our liability for certain matters, for example we cannot exclude our liability to you for providing digital content that is not of satisfactory quality or fit for purpose or that does not match its description. This clause shall not affect any such liability that we have to you. There is a legal obligation on Now to supply digital content / services which are in conformity with your contract or terms of use.
If you require any advice on your legal rights, you can refer to www.ccpc.ie .

9. NOW's right to cancel our agreement

We can cancel our agreement with you (or any part of it) at any time. If we cancel your agreement with us (or any part of it) after you’ve paid a subscription payment to use the subscription part of the service, you’ll have access to the part of the service to which the subscription payment relates for the remainder of your usage month/period, but your subscription won’t automatically be renewed. If we cancel your agreement with us (or any part of it) after you have purchased content by way of a one-off payment (for example, by purchasing a Sports Day Membership), we may, at our sole discretion either: allow you to activate your viewing entitlement in accordance with the other provisions of this agreement or cancel the relevant viewing entitlement and issue you with a full refund.
In any event, we may immediately suspend or restrict your (and your Additional Users') use of all or any part of the services and/or content without refunding or compensating you if:

  • you fail to make a payment you owe us or if your payment method fails;
  • you breach these Terms of Use or the terms of the NOW website, although for non-serious breaches we will first give you an opportunity to put things right which you will need to do within 7 days;
  • we suspect or believe that you've committed or may be committing any fraudulent activity against us or against any other person or organisation through your or their use of the service or content;
  • you or your Additional Users have acted towards our staff or agents in a way which we reasonably consider to be inappropriate or unacceptable and sufficiently serious to justify restricting or ending your use of our service; or
  • it's not reasonably avoidable due to technical or operational reasons which are beyond our reasonable control.

10. NOW's right to change these Terms of Use

We can change or add to these Terms of Use at any time for any of the following reasons:

  • we change, alter, improve or add to any of our services;
  • we intend to change the way we structure our services;
  • we change the way we provide our services (for example, we develop new technology to provide you with a better experience);
  • to help improve the security and operation of our technical infrastructure (for example, to prevent misuse of our digital content platform);
  • we reorganise the way we structure or run our business;
  • to introduce new charges where the cost of running our service increases;
  • for valid legal or regulatory reasons or
  • to make our Terms of Use clearer or easier to understand or to have all our customers on the same Terms of Use.

In addition, we provide the services on an ongoing basis and we cannot foresee what may change in the future. This means we may make changes or additions to these Terms of Use for reasons other than those set out above.
If we make any changes to these Terms of Use, we may notify you.
If the change materially disadvantages you we'll aim to notify you at least 30 days' before the change takes effect to give you the opportunity to manage your subscriptions and end your use of NOW. We will treat any purchases you make after the 30-day period as an indication from you that you are happy with the changes. If you object to the changes and cancel your subscription within the 30 day notice period the changes won't apply to you for the remainder of your usage month/period.
If a change to these Terms of Use needs to be made more quickly for security, legal or regulatory reasons we'll let you know as soon as we can.
The most up to date version of the Terms of Use will always be available via the NOW website and when we notify you that the Terms of Use are changing we recommend you print the latest version for your records.

Last few legal bits

Any part of these Terms of Use found to be unenforceable will be treated as deleted and the remainder of the Terms of Use will continue to govern the relationship between us and you.
Irish law governs your use of NOW, these Terms of Use and any dispute arising out of them. Any dispute under these Terms of Use can be dealt with by any Irish court that can lawfully deal with the case.
The agreement between us and you is personal to you and no third party is entitled to benefit under it, except that your Additional Users can use the services in accordance with the permissions granted to them. We can transfer our rights and obligations under these Terms of Use to any company, firm or person. You may not transfer your right or obligations under these Terms of Use to anyone else.

12. NOW Company details

NOW is a trading name in the Republic of Ireland of Sky Ireland Limited (Registration No. 547787), acting as agent for Sky Subscribers Services Limited (Irish branch) (Registration No. 907557) of Fifth Floor, One Burlington Plaza, Burlington Road, Dublin 4. Our Irish VAT number is IE9941926K. References in these Terms of Use and the NOW website to us/we/our/NOW means Sky Ireland Limited (Registration No. 547787), acting as agent for Sky Subscribers Services Limited (Irish branch).

13. Your rights to cancel your order

13.1 Cancellation period for any content Membership:

You have the right to cancel your purchase of a NOW content Membership, and receive a full refund without giving any reason, any time up to 14 days (cooling off period) from the later of: (a) the date of purchase; (b) the date of delivery (for content Membership which are redeemed using a voucher code we send you or you have purchased as part of a bundle); or (c) receipt of this notice, except where:

  • You activated a Sports or Sports Extra Day Membership and agreed at that point that you lost the right to cancel.
  • You purchased or activated a Cinema Monthly Membership, an Entertainment Monthly Membership, a hayu Monthly Membership, a Sports Monthly Membership or a Sports Extra Membership and agreed at that point you lost the right to cancel.

13.2 Cancellation during cooling off for the NOW Device and/or other equipment:

You have the right to cancel your purchase of a NOW Device and other equipment (together the ‘Goods’) and receive a full refund without giving any reason up to 14 days (‘cooling off period’) from the later of: (a) the date of purchase; (b) delivery or (c) receipt of this notice.

How to cancel during your cooling off period:

If you change your mind and wish to cancel your purchase during your cooling off period, just visit the Help section of our site to let us know. You must give your name, NOW username (if you have one), e-mail address in order to cancel your order, and in addition if you have purchased a NOW Device or Device bundle, we will also require the Device serial number, order number, delivery address and order date. If you cancel using the online cancellation form found on nowtv.com, we will send you an acknowledgement of receipt by e-mail.

Effects of cancellation:

If you cancel during your cooling off period we will refund to you all payments received from you, including any delivery costs. If you have purchased a NOW Device bundle and during your cooling off period you cancel your NOW Device but keep your NOW content Membership, you will no longer be eligible for any discount you received on the content Membership and will be required to pay NOW the difference between the discounted price of the content and the full standard price for such content when sold separately.

Return of NOW Device:

If you cancel a contract for Goods you are responsible for returning the Goods provided under that contract without undue delay using the one of the methods set out on the Help section of our site. Where applicable, you are responsible for the costs of returning the Goods and NOW may charge you our direct returns costs. NOW can offset any returns costs against any money that it owes to you for any reason. You must keep the Goods (including any content vouchers) safe until returned. We may make a deduction for any loss in value as a result of unnecessary handling by you.

Refunds:

We will make any refund due to you (less any deductions due to us) without undue delay and not later than the earliest of 14 days from the date (i) you notify us of your decision to cancel or in the case of any Goods, (ii) the date we either receive the Goods back from you or (iii) we receive evidence the Goods have been returned (such as a proof of posting receipt). We will make the refund using the same means of payment that you used when you placed your order, unless you have agreed otherwise.
These cancellation rights do not affect your legal rights. If you require any advice on your legal rights, you can refer to www.ccpc.ie.
Please print off a copy of these Terms of Use for future reference.