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What are Boost and Ultra Boost?
Upgrade your viewing experience with Boost or Ultra Boost to enjoy sports, movies and shows with better picture and sound quality than ever before – plus, stream ad-free* on multiple devices. It costs just €5 extra a month for Boost, or €8 for Ultra Boost.
What do I get with Boost and Ultra Boost?
| Standard | Boost | Ultra Boost | |
|---|---|---|---|
| Streaming quality | 720p | Full HD 1080p | Up to 4K Ultra HD HDR |
| Sound quality | Stereo | Dolby Digital 5.1 | Dolby Atmos |
| Ad-free streaming | No | Yes* | Yes* |
| Number of streams | 1 person can stream at a time | 2 people can stream at a time | 3 people can stream at a time |
- Higher streaming quality: Watch all the Sky Sports and Sports Extra channels, plus selected shows, movies and Sky Sports+ streams, in 1080p video quality instead of the usual 720p – plus, all the sports channels stream at 50 frames per second. With Ultra Boost, you can also enjoy selected shows, movies and sport in 4K UHD HDR on supported devices. Learn more about what you can watch
- Awesome audio: Got a surround sound speaker system or soundbar? Upgrade to Boost for an enhanced audio experience with Dolby Digital 5.1, or to Ultra Boost for fully immersive sound with Dolby Atmos (selected content and devices).
- *Ad-free streaming: Cinema, Entertainment and Sports Members can watch on-demand shows, movies and sport without ads. (You'll still get ads on live channels, and see promotional trailers for shows, movies and events you can access.)
- Multiple screens: Stream on multiple devices at the same time. Perfect for families that can't agree on what to watch!
How do I upgrade?
Already a NOW Member?
Sign in to the Membership & Payment area of My Account and look for the Viewing experience section, where you can upgrade to Boost or Ultra Boost.
Keep in mind: You won't be able to add Boost or Ultra Boost if you've only got a Sports or Sports Extra Day Membership.
New to NOW?
You'll need to head over to NOWTV.com/ie/membership and choose a membership first. You might see the option to add Boost or Ultra Boost or start a free trial as you check out, but if not, once you've created your account you can add it in the Membership area of My Account.
What do I need to get Boost or Ultra Boost?
To upgrade and watch ad-free on up to 3 devices at once, you just need any NOW Membership. (You won't be able to upgrade if you've only got a Sports or Sports Extra Day Membership.)
To enjoy the other benefits of full HD or 4K UHD HDR, Dolby Atmos or 5.1 and 50fps on Sky Sports channels, you'll need:
- An HD or 4K UHD TV that supports HLG, HDR10 or HDR10+, with an HDMI port that supports HDCP 2.2 (not all HDMI 2.0 ports support it)
- A minimum internet speed per individual streaming device of 12Mbps for Boost, or 30Mbps for Ultra Boost
- Dolby digital 5.1 or Dolby Atmos-enabled speaker system or sound bar
- Plus a supported device:
Check supported devices for Boost and Ultra Boost
FAQs
How do I upgrade to Ultra Boost, and will the upgrade be effective immediately?
It's easy to add Ultra Boost in the Membership area of My Account. If you've already got Boost and you want to upgrade, select Boost, then select Change Membership and you'll see the option to switch. (Note that you won't be able to upgrade if you've only got a Sports or Sports Extra Day Membership.)
Once you've upgraded, you'll be able to enjoy all the features of Ultra Boost straight away.
If you're upgrading from Boost, and you had any Boost time remaining that you've paid for and haven't used, we'll refund you for this. The refund will be applied automatically at checkout as a discount against your purchase. Find out more about refunds for Boost
How do I switch back to Boost?
If you decide Ultra Boost isn't for you – maybe you don’t have a 4K UHD-capable device, or you don’t need to be able to stream on 3 devices at once – it’s easy to manage your upgrades in the Membership area of My Account. Just select Ultra Boost, then select Change Membership and you'll see the option to switch to Boost.
You'll keep your Ultra Boost benefits until your next billing date, when you'll switch to Boost and be able to stream on 2 devices at a time in full HD with surround sound.
I’m already a NOW Member. Can I get a free trial of Boost or Ultra Boost?
If you've got a monthly membership, you might be eligible for a free 7-day trial of Boost or Ultra Boost. Just head over to the Membership area of My Account to see if a free trial is available.
Keep in mind: You won't be able to add Boost or Ultra Boost if you've only got a Sports or Sports Extra Day Membership.
Will Boost or Ultra Boost renew automatically each month, like my membership?
That depends on what type of membership you’ve got.
As long as you’ve got an active monthly membership, Boost or Ultra Boost will renew automatically each month unless you cancel it. You can cancel at any time in exactly the same way as you’d cancel your membership, by going to Membership.
If you’ve only got Sports Day Membership, your Boost or Ultra Boost will only run for one month, and won’t auto renew – so you don’t need to remember to cancel it.
If you cancel your last monthly membership (unless it’s one you pay for through a third party, like Apple), we'll automatically cancel your Boost or Ultra Boost from the next billing date for you as well.
What ads will I see if I’ve got Boost or Ultra Boost?
You’ll still see ads on live channels, and promotional trailers for shows, movies and events you can access with your membership.
Members who don’t have Boost or Ultra Boost will see ads in on-demand Sports, Cinema and Entertainment shows too.
Last updated by a NOW content editor on 19/10/2026
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