Upgrade your viewing experience with Boost or Ultra Boost to enjoy sports, movies and shows with better picture and sound quality than ever before – plus, stream ad-free* on multiple devices. It costs just €5 extra a month for Boost, or €8 for Ultra Boost.
What do I get with Boost and Ultra Boost?
Standard |
Boost |
Ultra Boost | |
---|---|---|---|
Streaming quality | 720p | Full HD 1080p |
Up to 4K Ultra HD HDR |
Sound quality | Stereo | Dolby Digital 5.1 | Dolby Atmos |
Ad-free streaming | No | Yes* | Yes* |
Number of streams | 1 person can stream at a time | 2 people can stream at a time | 3 people can stream at a time |
- Higher streaming quality: Watch all the Sky Sports and Sports Extra channels, plus selected shows, movies and Sky Sports+ streams, in 1080p video quality instead of the usual 720p – plus, all the sports channels stream at 50 frames per second. With Ultra Boost, you can also enjoy selected shows, movies and sport in 4K UHD HDR on supported devices (see What can I watch? in the FAQs below for details).
- Awesome audio: Got a surround sound speaker system or soundbar? Upgrade to Boost for an enhanced audio experience with Dolby Digital 5.1, or to Ultra Boost for fully immersive sound with Dolby Atmos (selected content and devices).
- *Ad-free streaming: Cinema, Entertainment and Sports Members can watch on-demand shows, movies and sport without ads. (You'll still get ads on live channels, and see promotional trailers for shows, movies and events you can access.)
- Multiple screens: Stream on multiple devices at the same time. Perfect for families that can’t agree on what to watch!
How do I upgrade?
Already a NOW Member?
Sign in to the Membership area of My Account and look for the Viewing experience section, where you can upgrade to Boost or Ultra Boost.
Keep in mind: Boost and Ultra Boost aren't available with Sports Mobile Membership, and you won't be able to add them if you've only got a Sports or Sports Extra Day Membership.
New to NOW?
You'll need to head over to NOWTV.com/ie/membership and choose a membership first. You might see the option to add Boost or Ultra Boost or start a free trial as you check out, but if not, once you've created your account you can add it in the Membership area of My Account.
What do I need to get Boost or Ultra Boost?
To upgrade and watch ad-free on up to 3 devices at once, you just need any NOW Membership except Sports Mobile Membership. (You won't be able to upgrade if you've only got a Sports or Sports Extra Day Membership.)
To enjoy the other benefits of full HD or 4K UHD HDR, Dolby Atmos or 5.1 and 50fps on Sky Sports channels, you’ll need:
- An HD or 4K UHD TV that supports HLG, HDR10 or HDR10+, with an HDMI port that supports HDCP 2.2 (not all HDMI 2.0 ports support it)
- A minimum internet speed per individual streaming device of 12Mbps for Boost, or 30Mbps for Ultra Boost
- Dolby digital 5.1 or Dolby Atmos-enabled speaker system or sound bar
- Plus a supported device:
Smart TVs
Smart TV | Boost: full HD & Dolby 5.1* | Ultra Boost: UHD Resolution | Ultra Boost: HDR Colour | Ultra Boost: Dolby Atmos* |
LG | ✔ | ✔** | ✔** | ✔** |
Samsung | ✔ | ✔*** | ✔*** | ✔*** |
Sony | ✔ | ✔**** (on-demand content only) | ✔**** | ✔**** |
Google TV | ✔ | ✘ | ✘ | ✘ |
Sharp | ✔ | ✘ | ✘ | ✘ |
Philips | ✔ | ✘ | ✘ | ✘ |
Panasonic | ✔ | ✘ | ✘ | ✘ |
Bush | ✔ | ✘ | ✘ | ✘ |
Hitachi | ✔ | ✘ | ✘ | ✘ |
Toshiba | ✔ | ✘ | ✘ | ✘ |
JVC | ✔ | ✘ | ✘ | ✘ |
TCL | ✔ | ✘ | ✘ | ✘ |
Cello | ✔ | ✘ | ✘ | ✘ |
Hisense TV | ✔ | ✘ | ✘ | ✘ |
Roku TV | ✔ | ✘ | ✘ | ✘ |
Fire TV - JVC 4K (2019) | ✔ | ✘ | ✘ | ✘ |
Fire TV - JVC HD/FHD (2020) | ✔ | ✘ | ✘ | ✘ |
Fire TV - JVC 2K (2021) | ✔ | ✘ | ✘ | ✘ |
Fire TV - JVC UHD (2021) | ✔ | ✘ | ✘ | ✘ |
Fire TV - Technika / Bush 4K (2020) | ✔ | ✘ | ✘ | ✘ |
*Dolby 5.1 / Dolby Atmos available with appropriate audio setup
**Selected 4K models (2018) onwards, webOS 4 and newer
***Selected 4K models (2018) onwards + Tizen 4 and newer
****Selected 4K Bravia models, 2020 and later
Set-top boxes and streaming devices (with an HD or 4K UHD TV)
Streaming device | Boost: full HD & Dolby 5.1* | Ultra Boost: UHD Resolution | Ultra Boost: HDR Colour | Ultra Boost: Dolby Atmos* |
Fire TV Cube (Gen 2 & 3) | ✔ | ✔ | ✔ | ✔ |
Fire TV Stick 4K & 4K Max (Gen 1 & 2) | ✔ | ✔ (on-demand content only) | ✔ | ✔ |
Nebula Soundbar (2020) | ✔ | ✘ | ✘ | ✘ |
Apple TV HD (4th Gen) & Apple TV 4K (1st Gen) | ✔ | ✘ | ✘ | ✘ |
Apple TV 4K (2nd & 3rd Gen) | ✔ | ✔ | ✔ | ✔ |
Roku TV 4K, Ultra 4800X, Streambar 91020X, Express 4K 3940X, Streaming Stick 4K 3820X | ✔ | ✔ | ✔ | ✔ |
Roku boxes and streaming players (other models) | ✔ | ✘ | ✘ | ✘ |
Chromecast (Gen 1 or 2) | ✘ | ✘ | ✘ | ✘ |
Chromecast (3rd Gen) | ✔ | ✘ | ✘ | ✘ |
Chromecast Ultra & Chromecast with Google TV 4K | ✔ | ✔ | ✔ | ✔ |
Chromecast with Google TV HD | ✔ | ✘ | ✘ | ✘ |
Nvidia Shield TV Pro, Nvidia Shield Android TV / Shield TV | ✔ | ✘ | ✘ | ✘ |
Vodafone TV | ✔ | ✘ | ✘ | ✘ |
NOW Smart Stick | ✔ | ✘ | ✘ | ✘ |
Black NOW Box | ✘ | ✘ | ✘ | ✘ |
*Dolby 5.1 / Dolby Atmos available with appropriate audio setup
Game consoles (with an HD or 4K UHD TV)
Console | Boost: full HD & Dolby 5.1* | Ultra Boost: UHD Resolution | Ultra Boost: HDR Colour | Ultra Boost: Dolby Atmos* |
---|---|---|---|---|
Xbox One, Xbox One X|S & Xbox Series X|S | ✔ | ✘ | ✘ | ✘ |
PlayStation 4 | ✔ | ✘ | ✘ | ✘ |
PlayStation 5 | ✔ | ✔ | ✔ | ✔ |
*Dolby 5.1 / Dolby Atmos available with appropriate audio setup
PCs, Macs & mobile devices are not supported
PCs, Macs, smartphones and tablets (including Amazon Fire and Fire HD tablets) do not support the full HD, UHD or surround sound features of Boost or Ultra Boost.
FAQs
What can I watch in HD or 4K UHD HDR?
If you’ve got Boost or Ultra Boost and a supported device, you can watch all of the following in full HD 1080p:
- All the Sky Sports channels and on-demand content – plus, Sky Sports channels stream at 50fps
- Selected Sky Sports+ streams, where the video feed allows for higher stream quality (Dolby Atmos/5.1 not available)
- All the live Sky Cinema channels, plus all on-demand movies
- All the live Entertainment channels except Cartoonito and Nicktoons, which aren’t in HD, plus selected box sets and limited on-demand kids' episodes
- A very limited selection of Hayu box sets.
With Ultra Boost only, you’ll also be able to enjoy the following in up to 4K UHD HDR, depending on your device capabilities:
- Sports Members get 4 UHD Sky Sports channels (Sky Sports Main Event & Sky Sports F1, plus 2 ad-hoc channels, Sky Sports UHD 1 & 2)
- Sports Extra Members get the dedicated UHD channel TNT Sports Ultimate
- Cinema or Entertainment Members get selected shows and movies in UHD.
Once you’ve got Boost or Ultra Boost, if a show or movie is available in HD or UHD you’ll be able to see the HD/UHD and 5.1/Dolby Atmos symbols next to it:
Keep in mind: For your convenience, we’ll automatically show the video and audio quality of each title for the device you’re on. A show or movie may be available in UHD, but if your device can only support HD, you’ll see the HD symbol and it will play at 1080p.
What exactly are UHD, HDR and Dolby Atmos?
UHD (Ultra High Definition) gives you a picture resolution of 3840 x 2160 pixels – that’s 4 times as many as HD, so you get far greater clarity and detail.
HDR, or High Dynamic Range, means you get more vivid colours, better contrast levels and increased brightness compared to standard HD – which can make a dramatic difference.
So while UHD refers to the number of pixels in a screen, which results in a specific resolution, HDR refers to the screen's ability to maintain a vivid image by automatically adjusting the colour, contrast and brightness as needed beyond standard values.
Finally, Dolby Atmos goes beyond traditional surround sound systems by adding height channels, allowing sounds to be interpreted as 3D objects (so for example, you could hear a helicopter as if it were overhead) and creating an immersive experience.
I've upgraded but I'm still getting ads in on-demand shows and movies. Why is this?
If you've added Boost or Ultra Boost via our website, your account could take up to 4 hours to reflect the fact that you've added it. To get around this, you can trigger your account to update by signing out of the NOW app and signing back in again.
If you upgraded via your Smart Stick, Box, smart TV, PlayStation or Xbox, your account will update straight away and you won't need to do anything.
Keep in mind: Even if you’ve got Boost or Ultra Boost, you’ll still see promotional trailers for shows, movies and sporting events specific to your membership, as well as ads on the live channels.
I've upgraded to Ultra Boost but I’m not getting 4K Ultra HD HDR or Dolby Atmos.
Check your setup, and ensure the content you’re watching is available in this quality.
You’ll need the following to stream in 4K Ultra HD HDR:
- A supported device – including a 4K UHD HDR-compatible TV, and (if relevant) a streaming device with the correct HDMI cable. See the What do I need? section above for details of supported devices.
- On some devices, you might need to adjust the video settings to be able to stream in 4K UHD HDR. If you're not sure, check the manufacturer's instructions.
- A minimum broadband speed of 30Mbps per individual streaming device.
- And of course, the content you’re watching must be available in UHD. If you’re watching on a UHD-capable device, the content will be labelled ‘UHD’.
To enjoy Dolby Atmos, you’ll need:
- A compatible device, with the appropriate settings enabled. Find out how to adjust your audio settings
- Content that’s available in Dolby Atmos.
How do I upgrade to Ultra Boost, and will the upgrade be effective immediately?
Just head to the Membership area of My Account and look for the Viewing experience section, where you can upgrade to Ultra Boost. (Note that you won't be able to upgrade if you've only got a Sports or Sports Extra Day Membership.)
Once you’ve upgraded, you’ll be able to enjoy all the features of Ultra Boost straight away.
If you’re upgrading from Boost, and you had any Boost time remaining that you’ve paid for and haven’t used, we’ll refund you for this. This will happen automatically – you don’t need to do anything to claim your refund. Find out more about refunds for Boost
How do I switch back to Boost?
If you decide Ultra Boost isn’t for you – maybe you don’t have a 4K UHD-capable device, or you don’t need to be able to stream on 3 devices at once – it’s easy to manage your upgrades in the Membership area of My Account. Just look for the Viewing experience section, where you can switch to Boost.
You’ll keep your Ultra Boost benefits until your next billing date, when you’ll switch to Boost and be able to stream on 2 devices at a time in full HD with surround sound.
I’m already a NOW Member. Can I get a free trial of Boost or Ultra Boost?
If you’ve got a monthly membership, you might be eligible for a free 7-day trial of Boost or Ultra Boost. Just head over to the Membership area of My Account to see if a free trial is available.
Keep in mind: Boost and Ultra Boost aren't available with Sports Mobile Membership, and you won't be able to add them if you've only got a Sports or Sports Extra Day Membership.
Will Boost or Ultra Boost renew automatically each month, like my membership?
That depends on what type of membership you’ve got.
As long as you’ve got an active monthly membership, Boost or Ultra Boost will renew automatically each month unless you cancel it. You can cancel at any time in exactly the same way as you’d cancel your membership, by going to Membership.
If you’ve only got Sports Day Membership, your Boost or Ultra Boost will only run for one month, and won’t auto renew – so you don’t need to remember to cancel it.
If you cancel your last monthly membership (unless it’s one you pay for through a third party, like Apple), we’ll automatically cancel your Boost or Ultra Boost for you as well.
Can I get full HD/UHD and Dolby sound on my mobile, tablet, PC or Mac?
No. The enhanced picture and audio benefits of Boost and Ultra Boost are only available on devices that specifically support these capabilities (see the What do I need? section above for more details).
But even if you can't benefit from full HD/ 4K UHD and Dolby Atmos or 5.1, you can still choose to upgrade to get the extra streaming allowance and enjoy ad-free viewing.
What ads will I see if I’ve got Boost or Ultra Boost?
You’ll still see ads on live channels, and promotional trailers for shows, movies and events you can access with your membership.
Members who don’t have Boost or Ultra Boost will see ads in on-demand Sports, Cinema and Entertainment shows too.
There are no ads in Hayu shows.
How do I switch on Dolby Atmos or Dolby Digital 5.1 surround sound?
If you've got a soundbar or surround sound system, you'll just need to make sure your device is set up correctly to benefit from Dolby Atmos or 5.1 sound quality. Find out how to adjust your audio settings