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Welcome to the home of brilliant entertainment! Joining NOW is easy, and you can watch on loads of devices—just make sure you've got a compatible device before signing up.

Here's how to get started:

Step 1:

Head to NOWTV.com/membership to choose the membership you want and see our current offers.

If you need help deciding between Entertainment or Entertainment & HBO Max Membership, see Which membership do I need to watch HBO shows?  

For Sports, if you need more info before you get started, check out our help article on sports memberships.  
 
You can also add Boost or Ultra Boost to stream ad-free in full HD or UHD with Dolby Digital 5.1 or Atmos on up to 3 devices at the same time. 
 
More info: What are Boost and Ultra Boost? 
 

Step 2: 

Follow the onscreen instructions to create your NOW account. 
 
Help tip:  Make a note of the email address and password you signed up with—you’ll need these to sign in to your account.

Step 3: 

Enter your payment card details to activate your account. 

And that's it—you’re ready to go! Your membership will start right away, and (if it’s a monthly membership) will auto-renew each month. 

If you've started a free trial, we'll take your first payment when it ends. You can cancel at any time.

(For minimum-term plans, if you ask to cancel during your minimum term, your cancellation will only take effect when your plan ends.) 

Want to sign up through EE TV or BT TV?

See the relevant FAQ in this article for info on how to use the EE or BT website, or your EE TV or BT TV box, to join NOW: What is NOW? 

Already a NOW Member?

Did you know you can add a membership in My Account?

Head to My Account and then Membership to add to your existing membership (you'll need to sign in, if you haven't already).

Just choose Add membership, and start watching right away.

Paying for your membership through EE TV or BT TV? You can add extra memberships on top of your core TV package this way, too—the cost will just be added to your monthly TV bill. 

Last updated by a NOW content editor on 3/11/2026