What is NOW?

Full guide

NOW is the streaming service that brings you unmissable entertainment, including shows and movies from Sky Originals, Sky Exclusives, HBO Max and Sky Cinema, plus live sport, on-demand content and highlights from Sky Sports. Choose the membership that's right for you and start streaming on a compatible device.

To find out more, select an option below:

What memberships are available?

Choose from Entertainment, Entertainment & HBO Max, Cinema and a range of Sports Memberships. Select a membership below to see what’s included and how much it costs.

Entertainment Membership

Watch critically acclaimed shows including Sky Originals, Sky Exclusives and returning HBO Max series.

Entertainment & HBO Max Membership

Everything you get with Entertainment Membership, plus every series from HBO Max.

More info: Find out more about our Entertainment Memberships

Cinema Membership

More of the latest blockbusters than anywhere else and hundreds of movies for every mood and moment across all the Sky Cinema channels.

More info: Find out more about our Cinema Membership

Sports Memberships

Choose from a range of Sports Memberships depending on the sport you want to watch:

All Sky Sports Membership – Get access to every single sport on Sky Sports, including football, tennis, F1, rugby, cricket, golf, darts, WSL and more, as well as Sky Sports+ live streams, on-demand content and highlights.

Football Membership – Watch all the football on Sky Sports, including the Premier League, EFL, SPFL, WSL and more, plus on-demand football content, highlights and selected Sky Sports+ live streams.

Multi-Sport Membership – Stream everything but football, including tennis, F1, cricket, and golf, with 8 Sky Sports channels, plus selected on-demand content, highlights and Sky Sports+ live streams.

Day Membership – Everything you get with All Sky Sports Membership, for a full 24 hours.

More info: Find out more about each Sports Membership

What devices can I watch NOW on?

You can watch NOW on a wide range of compatible devices, including smart TVs and streaming devices, laptops, smartphones and games consoles.

More info: What devices can I use to watch NOW?

Can I watch NOW in HD or UHD?

Yes, you can. To stream in full HD, or up to 4K Ultra HD HDR for selected content and devices, you'll need to upgrade to Boost or Ultra Boost.

Getting started with NOW

Ready to join? Choose your membership and create a NOW account to start watching.

More info: How to join NOW

Looking for offers? See Introductory offers for new members.

Already a NOW Member?

Find help with managing your account, setting up your devices and getting the most out of your membership below:

FAQs

Can I make changes to my membership?

If you're billed directly by NOW, you can add, upgrade or cancel your membership(s) at any time by heading to My Account.

If you pay for your NOW Membership through one of our partners, the way you manage your membership may be different. See Contact our partners for online and phone support.

Keep in mind: If you’re signed up to a minimum term plan, you can cancel any time but your cancellation will only take effect when your plan ends. Find out more about minimum term plans.

How do I sign up via EE TV or BT TV?

If you're an EE TV or BT TV customer, you can sign up for a TV package that includes NOW Membership. To find out how to sign up and manage your membership, see:

Alternatively, you can get more information directly from EE TV or BT TV below:

EE TV customers: Visit your local EE store or call 0800 956 6000 to speak to an EE expert.
BT TV customers: Visit your local BT store or call 0800 800 150.

Good to know: Football and Multi-Sport Memberships aren't currently available through EE TV or BT TV.

Last updated by a NOW content editor on 20/10/2026.

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